Vor Bio
Vor Bio is driven by a remarkable mission to find a cure for blood cancer. They possess profound expertise and a pioneering approach, which needed to be conveyed in a clear and accessible manner to diverse audiences, including those without a scientific background.
Working in collaboration, we delved into strategy and messaging, placing the needs of Vor Bio's audiences at the forefront. We developed a brand design system that seamlessly extended their existing logo, resulting in a strikingly modernized website.
A Fresh Online Presence
By conducting thorough research and employing design thinking throughout our process, we crafted a powerful web experience. The redesigned website has led to a remarkable 41% increase in page views, and visitors are now spending 66% more time per session, engaging deeply with the content.
Photoshoot/Graphic Treatment
We orchestrated a captivating photo shoot at Vor Bio's offices and laboratory in Cambridge, skillfully capturing their journey towards eliminating blood cancer through their groundbreaking science, technology, and methodology.