Safe and Sound
When the pandemic hit the urgency of struggling parents became a crisis. Without work the means to support their families became an issue that couldn’t be ignored. Safe & Sound reached out through Social Media to let them know help was available. The campaign was a resounding success.
Results
Identified 22 unique demographics to connect with ranging from Parents (M/F), Education, Healthcare, Child Welfare, Health + Wellness, Children’s Charity and Pediatrics
74% of all media impressions (180K+) were converted into actual reach (133K+)
93% Engagement result rate across all demographics in local markets
Completed Video Views: 163K
3-Second Video Plays: 176K
14 second average watch time out of 15 second ad
90% of all completed video views came from SIH Talk and MTC Talk ad units
Females 25-54 delivered 68% of total campaign reach and completed video views
Safe and Sound
When the pandemic hit the urgency of struggling parents became a crisis. Without work the means to support their families became an issue that couldn’t be ignored. Safe & Sound reached out through Social Media to let them know help was available. The campaign was a resounding success.
Results
Identified 22 unique demographics to connect with ranging from Parents (M/F), Education, Healthcare, Child Welfare, Health + Wellness, Children’s Charity and Pediatrics
74% of all media impressions (180K+) were converted into actual reach (133K+)
93% Engagement result rate across all demographics in local markets
Completed Video Views: 163K
3-Second Video Plays: 176K
14 second average watch time out of 15 second ad
90% of all completed video views came from SIH Talk and MTC Talk ad units
Females 25-54 delivered 68% of total campaign reach and completed video views